We are seeking a highly motivated and results-driven Sales Manager – TBR to lead and expand our TBR tyre business in the DACH (Germany, Austria, Switzerland), Luxembourg, and Netherlands. The successful candidate should be based within the responsible region and play a key role in driving sales growth by developing distribution networks, maintaining strategic customer relationships, and executing brand and product strategies in line with company objectives.
This is a strategic, field-based role requiring strong market development skills, hands-on engagement with customers, and frequent travel across the region.
• Develop and implement sales strategies for TBR tyres to achieve sales volume, market share, and profitability targets
• Identify, recruit, and develop new distributors, truck/bus fleets, retread partners, and service networks in the region
• Maintain and grow relationships with customers through regular visits, joint business planning, and performance reviews
• Conduct market research and competitor analysis to support product positioning, pricing, and promotional planning for TBR products
• Coordinate with internal teams (logistics, finance, product management, and marketing) to ensure timely delivery, credit management, and high customer satisfaction
• Provide regular sales forecasts, territory performance reports, and customer insights to management
• Represent the company at regional trade shows, transport/logistics exhibitions, industry events, and customer meetings to strengthen brand presence
• Collect and report market intelligence (pricing trends, competitor activities, regulatory and fleet operation changes)
• Execute TBR product launch and promotional campaigns in collaboration with the marketing team
• Ensure sales activities comply with company policies, credit terms, and operational standards
• Bachelor’s degree in Business, Marketing, Automotive Engineering, Logistics, or related field
• Minimum 5 to 8 years of sales experience in the tyre industry, preferably in the TBR segment
• Based in one of the countries within the region
• Proven track record in channel development, fleet sales, and key account management
• Strong existing network of TBR tyre dealers, distributors, or fleet customers in the region
• Excellent communication, negotiation, and presentation skills
• Ability to work independently with strong self-motivation and execution capability
• Willingness to travel frequently
• German language is mandatory; fluency in English
• Preferable: Experience in container business (managing full-container-load orders, different incoterms, overseas factory coordination)
• Proficiency with CRM platforms
• Strong understanding of TBR tyre specifications, application segments (long-haul, regional, on/off-road), and technical performance attributes
• Experience in fleet management solutions, mileage contracts, and aftersales support for commercial vehicles
• Market intelligence gathering and competitive benchmarking skills
• Problem-solving mindset with strong attention to detail and a drive to exceed targets
• Cross-cultural communication skills and experience working in an international business environment
• Competitive base salary based on experience
• Attractive performance-based incentives / commissions
• Car allowance or company vehicle + travel reimbursement
• Remote / flexible work arrangement (based in one of the responsible countries)
• Career growth and professional development opportunities in a rapidly expanding global organization
• Opportunities for factory visits and training at company manufacturing sites
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