PRINX

Job Summary

We are seeking a highly motivated and results-driven Sales Manager – TBR to lead and expand our TBR tyre business in the DACH (Germany, Austria, Switzerland), Luxembourg, and Netherlands. The successful candidate should be based within the responsible region and play a key role in driving sales growth by developing distribution networks, maintaining strategic customer relationships, and executing brand and product strategies in line with company objectives.

This is a strategic, field-based role requiring strong market development skills, hands-on engagement with customers, and frequent travel across the region.

region

DACH (Germany, Austria, Switzerland), Luxembourg, the Netherlands

reporting

Sales Director Europe

working place

Remote (Home Office)

Key Responsibilities

Develop and implement sales strategies for TBR tyres to achieve sales volume, market share, and profitability targets
Identify, recruit, and develop new distributors, truck/bus fleets, retread partners, and service networks in the region
Maintain and grow relationships with customers through regular visits, joint business planning, and performance reviews
Conduct market research and competitor analysis to support product positioning, pricing, and promotional planning for TBR products
Coordinate with internal teams (logistics, finance, product management, and marketing) to ensure timely delivery, credit management, and high customer satisfaction
Provide regular sales forecasts, territory performance reports, and customer insights to management
Represent the company at regional trade shows, transport/logistics exhibitions, industry events, and customer meetings to strengthen brand presence
Collect and report market intelligence (pricing trends, competitor activities, regulatory and fleet operation changes)
Execute TBR product launch and promotional campaigns in collaboration with the marketing team
Ensure sales activities comply with company policies, credit terms, and operational standards

Requirements

Bachelor’s degree in Business, Marketing, Automotive Engineering, Logistics, or related field
Minimum 5 to 8 years of sales experience in the tyre industry, preferably in the TBR segment
Based in one of the countries within the region
Proven track record in channel development, fleet sales, and key account management
Strong existing network of TBR tyre dealers, distributors, or fleet customers in the region
Excellent communication, negotiation, and presentation skills
Ability to work independently with strong self-motivation and execution capability
Willingness to travel frequently
German language is mandatory; fluency in English
Preferable: Experience in container business (managing full-container-load orders, different incoterms, overseas factory coordination)

Preferred Skills

Proficiency with CRM platforms
Strong understanding of TBR tyre specifications, application segments (long-haul, regional, on/off-road), and technical performance attributes
Experience in fleet management solutions, mileage contracts, and aftersales support for commercial vehicles
Market intelligence gathering and competitive benchmarking skills
Problem-solving mindset with strong attention to detail and a drive to exceed targets
Cross-cultural communication skills and experience working in an international business environment

Compensation and Benefits

Competitive base salary based on experience
Attractive performance-based incentives / commissions
Car allowance or company vehicle + travel reimbursement
Remote / flexible work arrangement (based in one of the responsible countries)
Career growth and professional development opportunities in a rapidly expanding global organization
Opportunities for factory visits and training at company manufacturing sites

Sales Manager TBR - DACH