All signs indicate further expansion at PRINX Europe

An extremely successful year

Darmstadt, Germany, 12th of January 2024 - Tire manufacturer PRINX Europe raises the bar after an extremely successful 2023. The European dealer network is set to continue its growth in 2024 and the same applies to the product range.

PRINX Europe can look back on an extremely successful year. In figures: the new model launch of 5 passenger car tires and 2 commercial vehicle tires, participation at 5 trade fairs in 4 countries, expansion of the range with TÜV certification as well as a 3,169 per cent increase in sales in the first half of the year and the successful market launch of a completely new premium oriented brand.

The 'Winter Excelia' passenger car tire clearly leaves its mark

The launch of the flagship brand PRINX to the international media was one of the highlights in the tire manufacturer's calendar. The first-class driving event in Milan made it clear in which direction the sustainable, design- and premium-orientated brand is heading: right to the top. Right from the start, the flagship brand's range included five completely newly developed passenger car tires for electric or conventionally powered vehicles.

The latest TÜV SÜD label also contributes to the PRINX brand account: The 'Winter Excelia' passenger car tire clearly leaves its mark with its TÜV certification and test values equalling or even above market leader level.

This should make it a bestseller, just like the two commercial vehicle tires with TÜV Süd certification that are already in the PRINX Europe portfolio: the 'DR 606' drive axle model for wear-intensive regional transport and the matching 'AR 603' steering axle tire.

With the 'TH135' (mega trailer) and the 'C901' (bus), two more commercial vehicle tires saw their market launch in 2023. The two new models include technologies such as an irregular tread wear indicator (LCI) as standard and the Group's own developments for greater safety and sustainability.

All PRINX Europe tires are designed to meet the needs of the European market and local weather conditions, and the majority of the models are produced in the state-of-the-art factory in Thailand.

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Ambitious plans for 2024

PRINX Europe has big plans for 2024. More international trade fairs, more customer events, more sales. But above all: more partners. The planned further expansion of the dealer network includes wholesale, retail, OE and the fleet segment. In order to achieve these goals, the sales and marketing team was expanded at the end of 2023. In the new year, the position of OE/Fleet Manager will also be added.

Last year's promotions and joint trade fairs show just how committed PRINX Europe is to its wholesalers. "It's important to us that both sides enjoy working together, that we support each other and enable further development," says Managing Director, Thomas Wohlgemuth. This is why, in addition to personal customer events, national and international trade fairs we are also joining, usually in co-operation with the wholesale partner of the respective country.

For example, tire wholesaler KÜKE was on board at the Truck Grand Prix at the Nürburgring, AutoZum in Austria and at NUFAM, while French partner DPI Doumerc Pneus International was on board at Solutrans. PRINX Europe was also present at the opening of Autonet's new distribution centre in Romania and supported its well-established partner with a stand presence.

As Adrian Costache, Sales Director of PRINX Europe states: "We want to step on the gas even more. The feedback at the trade fairs was overwhelmingly positive and constructive". He sees the fact that all visitors commented on the good quality of the products "in both segments, consumer and commercial" as solid confirmation, as well as the fact that in conversations people specifically expressed "what they would like to see in our portfolio soon".

Costache continues: "We listened to what customers and the market needs. And we have passed on product-specific information to our development department. Of course, we can't reveal anything concrete yet, but can advance: We will continue to surprise and challenge our competitors with our range in 2024!"