The new PRINX website has a dynamic overall look with comprehensive, innovative content. Numerous animations, videos and interviews provide an insight into the brand's technologies and mindset.

"PRINX sets its sights on a young and adventurous target group. This must also be reflected in the design and structure of the website," says Marketing Manager, David Oliva. "As abrand, we are state-of-the-art in terms of technology. Our tires win designawards. We focus on people, their safety and the preservation of an environment worth living in. Our aim was to make this more visible and tangible on the new website”.  

Sustainable aspects are communicated moreclearly, as is the high quality of all PRINX tires. Functions such as a prominently placed tire finder and comprehensiveinformation on each model provide orientation and safety. 'Snackable content' encourages visitors to discover the content of the website for themselves.

Media representatives and retailers have their own areas at The Media Centre allows journalists to download free images and access press releases directly. Tire dealers can find out about the attractive PRINX PARTNER bonus programme under 'Dealers'; a future login area with extensive functions is also planned. The content of the website will also soon be available in several European languages.

Tire Finder


PRINX is the new premium brand of the listed family business Prinx Chengshan (founded in 1976). With almost 30 million tires produced in 2023, sales partners in 169 countries and total sales revenues exceeding one billion euros, Prinx Chengshan is one of the top 10 Chinese tire manufacturers. 


In its home market, the Group has been an original equipment manufacturer (OEM) for many vehicles for years, includingthe e-car brand Ora. The company has its own research and development centres, as well as two large production sites in China and Thailand. The European headquarters are located in Darmstadt near Frankfurt.


The focus of the high-performance PRINX tires is on sustainability, new mobility concepts and style. PRINX clearly has the young, adventurous generation firmly in its sights. The brand offers both orientation and safety. PRINX underpinned its own claim to leadership for a brighter and more sustainable future with the opening of an energy-saving production facility in Thailand in 2020.


The tires are specially developed for the European market; they also meet the highest technical standards and are certified. They are also tested in Europe for quality assurance purposes. PRINX tires have been available for wholesale since the spring of 2023.


Released for publication without embargo – please send us a sample copy.

Press contact:                                                           Onbehalf of:

Mekom Event GmbH & Co KG                                   PrinxChengshan Tire Europe GmbH

Isabelle Rummel                                                         BerlinerAllee 47                    

Am Weißen Haus 13                                                   64295Darmstadt

56626 Andernach                                                      Germany





Berliner Allee 47, 64295 Darmstadt, Germany