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This development marks a defined shift in direction and supports a stronger, more consistent identity for the programme, both on and off the track. The aim is to increase visibility for the PRINX brand, highlight the technical commitment behind the project, and ensure close alignment between motorsport activity and commercial priorities across Europe.
The update follows a strategic meeting held in London, where Prinx representatives and the Garrett Truck Sport management team came together to reflect on the 2025 season and align on the road ahead. With driver Luke Garrett also present, discussions focused on future direction, creative alignment, and how the partnership will be expressed across the 2026 season, from trackside presence to wider communication.
With Prinx now leading the programme, the partnership also supports the brand’s growing presence in the European commercial tyre market and the continued rollout of the PRINX Truck and Bus range. Performance, reliability, and long term collaboration remain central to the shared vision, connecting motorsport ambition with everyday business reality.
Prinx takes on the flagship role while continuing to represent a strong and balanced house of brands. Alongside Prinx, Austone Tires and Fortune Tires remain part of the Group portfolio, with Chengshan Tires completing the brand family. Together, the brands move forward under one unified motorsport platform, offering clarity and consistency to partners across Europe.
Ari Salah, Marketing Manager at Prinx, said:
This is a great opportunity for the PRINX brand to gain greater visibility and bring our portfolio into the spotlight. We are looking forward to the upcoming events and are pleased to share this journey with our partners. Updated Prinx flagship branding and livery will be revealed ahead of the 2026 season.
From a commercial perspective, the transition further strengthens Prinx’s role within the European market. Adrian Costache, Commercial Director at Prinx, added, “Taking the lead brand role allows us to focus the partnership more clearly on our commercial priorities in Europe and to support our partners with a strong, consistent presence throughout the season.”
Beyond visibility on track, the partnership is designed as a platform for connection and exchange. Throughout the 2026 European Truck Racing Championship season, Prinx will welcome selected partners and guests through a hospitality programme at key race events, creating opportunities for shared experiences and closer collaboration in an authentic motorsport environment.
The collaboration with Garrett Truck Sport goes beyond sponsorship. It reflects a shared mindset built on trust, openness, and progress, supporting Prinx’s continued growth across Europe and inviting partners to be part of what comes next.
