Today at Autopromotec 2025, PRINX Chengshan officially unveiled its first Off-The-Road (OTR) tire for Europe, the PRINX ELD12 in size 29.5R25, marking the company’s strategic and bold entrance into the OTR segment.
This launch represents not only the debut of a new tire but the beginning of PRINX’s long-term commitment to this highly specialized and competitive market.
“The European market expects excellence — and that is exactly what we are delivering,” commented Thomas Wohlgemuth, Managing Director Europe.
“The ELD12 is the first step in a broader strategy aimed at establishing PRINX as a serious and reliable player in the European OTR market.”
The ELD12, launched today in size 29.5R25, has been engineered for heavy-duty applications in industries such as construction and mining. This first product is the result of intensive research, advanced manufacturing, and a clear market-driven strategy, supported by PRINX’s new production facility in Rongcheng, Shandong, built to the highest environmental and technological standards.
The OTR project is part of PRINX’s broader strategy to align with emerging markets and high-end categories. Located in the Green Tire Intelligent Manufacturing Industrial Park in Rongcheng, Shandong, the facility is designed to fill the gap in domestically produced high-end engineering tires.
PRINX will introduce its OTR products to the European market through selective partnerships with top-tier distributors, ensuring a strong focus on service, technical expertise, and long-term value.
“We are here to build long-term partnerships, starting with the right collaborators who share our values and vision,” said Adrian Costache, European Sales Director.
A First Step Toward a Bigger Vision
While today’s launch focuses on the ELD12 in 29.5R25, PRINX is already preparing for the next phase of its OTR product expansion. In the years to come, the PRINX OTR range will include Giant OTR tires, covering 49-inch, 57-inch, and 63-inch sizes — targeting some of the most demanding applications in mining, construction, and material handling.
With this bold first step, PRINX enters the OTR market with determination and a clear vision to become a recognized player in Europe’s off-the-road segment.
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