Darmstadt, Germany, 14th of May 2024 - Tire manufacturer PRINX Europe is presenting a wide range of new products at Tire Cologne. In addition to ultra-high performers for the passenger car segment, the Darmstadt-based company will also be presenting studded models, commercial vehicle tires and details of its newly forged alliance with the retreading company Marangoni at its stand.

PRINX Europe is flexing its muscles at Tire Cologne: from 4 to 6 June, the tire manufacturer will be presenting the latest additions to its portfolio across an area of around 250 square metres (Hall 8, Stand C 038/D 039). In addition to completely redesigned tires in the ultra-high-performance category for SUVs and cars, PRINX Europe will be exhibiting a van tire and its new developments for Scandinavia. Nordic tires for cars and trucks are available with and without studs. Both winter tire lines celebrate their world premiere in Cologne.

Another world premiere: the UHP winter tire series for car and SUV drivers in the more moderate European zone. The tires are aimed at upmarket, modern sports cars, especially in high inch sizes. They can be found in the Austone, Fortune and Chengshan brands.

The Aquila Rev summer tires and the Vanea 4S all-season van tire celebrate their trade fair premiere. Both are being exhibited live for the first time at Tire Cologne. Until now, only press representatives and business partners have had access to the models.

With the Vanea 4S, PRINX Europe is sending the first pure van model of its premium brand PRINX onto the road. The 3PMSF all-season tire demonstrates excellent handling and impressive performance in tests. Vanae 4S is available in 21 dimensions.

The PRINX Aquila Rev summer tire is a UHP tire for SUVs and passenger cars. Its outstanding performance is aimed at demanding, sporty riders. On the test track in Spain, it was almost on a par with the best-in-class Tier 1 competitor in terms of dry and wet braking performance.

Prinx will strengthen the lorry sector through a cooperation with Marangoni

PRINX Europe Managing Director Thomas Wohlgemuth sees completely new opportunities in the lorry sector. One reason for this is the ambitious new and improved tires in the company's own range. Another is the future cooperation with Marangoni. Together with the leading European manufacturer of materials for tire retreading, Wohlgemuth wants to significantly increase the number of service lives per commercial vehicle tire and thereby reduce the CO2 footprint as much as possible. Marangoni and its partners are also taking over the distribution of the Austone brand in Italy, Germany and other European markets. "With the close collaboration with Marangoni, we and our customers will have completely different options in the future." Wohlgemuth does not give any more away in relation to Tire Cologne.

Adrian Costache, Head of Sales at PRINX Europe, agrees, "Tire Cologne is a fantastic opportunity to experience our latest innovations first-hand and discover a range of ground-breaking solutions that are setting new standards in the industry." At the trade fair, he wants to pass on knowledge, discuss industry trends and "show how our products can drive business forward".


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Tire manufacturer PRINX Europe will be exhibiting its latest tires at Tire Cologne, including some world premieres, over an area of more than 250m2.



Established in 1976, PRINX Chengshan is a modern tire manufacturer with a portfolio covering passenger car, SUV and 4x4 tires as well as van, commercial vehicle and bus tires. The company markets four leading tire brands: Austone, Fortune, PRINX and Chengshan. With a total turnover of over one billion euros in 2023 in 169 countries, PRINX Chengshan is one of the top ten Chinese tire manufacturers.

The company has two large production sites in China and Thailand, plus three massive distribution centres in China, North America and Europe which are driving the company’s ever-expanding global presence. PRINX Chengshan Tire Europe manages the business activities on the European continent from Darmstadt.


Press contact:                                                              On behalf of:

Mekom Event GmbH &Co KG                                     Prinx Chengshan Tire Europe GmbH

Isabelle Rummel                                                          Berliner Allee 47                      

Am Weißen Haus 13                                                    64295 Darmstadt

56626 Andernach                                                        Germany



E-mail: i.rummel@mekom-event.de    

Internet: https://www.prinxtire.eu

Berliner Allee 47, 64295 Darmstadt, Germany